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  The Presentation Pros

Countdown To Concise Communication

6/18/2013

2 Comments

 
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As Mark Twains’ famous quote points out, “I didn’t have time to write you a short letter, so I wrote you a long one.” Getting to the point is not always as easy as it may seem. Yet in today’s fast-paced 30-second mind-set (and attention span) getting what you want and being taken seriously may depend on it.

So, what’s my point? It is critical today to communicate not only faster but smarter. That “30-second elevator speech” quickly demonstrates that you know your business and you can communicate it effectively. Don’t worry if some of the important facts are left out. People today are very skilled at judging relevancy and making decisions with less information. Besides, if people want more information they will ask for it and be open to more communication. Simply stated, the more succinct the message is, the more successful the messenger – and the communication.

Here are some helpful pointers to keep in mind while you keep it simple:

Know your Audience. Focus on what is meaningful for the person or people you are speaking to. If people don’t hear the benefit for them, they won’t listen to you. Focus on your audiences’ needs and find out what they value. Speak in terms your audience can relate to and influence them with the promise of mutual benefit.

Know the Subject. Could you define your topic or value in a single sentence? It’s harder than it sounds – remember Mark Twain’s letter. Knowing your subject well demonstrates your ability to stand out from other’s who are doing something similar. Articulate exactly what it is that gives you the distinct advantage over your competitors’ – from your audiences’ perspective.  

Organize the Message. Organize the flow of information in a concise and easy process. Start with a strong introduction by identifying your point clearly. Next, state the reason for your point. Give clarifying evidence to support your reason. Clarity is more profound than jargon. Finish with a one-line summary of your message stating an outcome of mutual benefit.

Keep in mind these strategies may be applied to all of your communications. They are very effective when answering questions, and help you achieve the same success when delivering a longer speech. Preparation of your content and delivery will help give you confidence, and more importantly from your audiences’ perspective, get you to the point.

If you need help composing your elevator speech, preparing to give a presentation, or finding the right way to represent yourself or your business - contact The Presentation Pros. 

Debbie Darling - © 2013 – The Presentation Pros™

Deborah Darling is the owner and president of The Presentation Pros, a soft skills training company empowering people with the skill sets to deliver their message with power and persuasion. She is a professional development coach, international best-selling author, speaker and trainer. To book a training or keynote go to HERE.

2 Comments
Communication images link
7/25/2013 08:31:01 pm

Countdown To Concise Communication....I am so grateful to find your particular post. I have bookmarked this website and I will keep visiting you for further such interesting posts.

Reply
Debbie Darling link
7/26/2013 04:31:32 am

Dear Communication Images - so glad you liked the post. If there are any topics you would like me to address in future posts, please email me and let me know. Thanks again for letting me know.

Debbie

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    Deborah Darling

    Deborah Darling is a professional development coach, trainer and an internationally acclaimed best selling author and speaker. She is an expert in the fields of personal image, self-esteem, personal growth and development. She is the author of five books, including Upsize Woman in a Downsize World™, the international best seller Dress to Look Your Best: Fashion Secrets the Experts Don't Share and her new book PRESENT: 7 Keys to a Powerful, Persuasive Presentation. She conducts powerful, provocative workshops on all aspects of communication and personal growth and transformation. She has trained for many Fortune 500 companies in all aspects of communication and empowers her clients with the skill sets to deliver their messages with power and persuasion.
    From 1997-2002 she was the national spokesperson for the largest retailer of women's plus size fashions in the world. In addition, she's been an on-camera and voice over personality for some of America's best known companies, and has appeared on numerous radio and television shows, including Hard Copy, The Richard Simmons Show and The Oprah Winfrey Show. Debbie is a facilitator for both Jack Canfield's self-esteem seminars and Dr. Teri Mahaney's Change Your Mind program.

    The workshops she conducts give her the opportunity to use her skills in helping her clients identify their greatest strengths and provide them with tools to achieve their full potential. She loves to help people find their voice and gain an open, confident credible presence. Debbie's ability to recognize and build on others' fundamental strengths provides immediate results for her clients. She looks forward to working with you to achieve your goals.

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